All of my readers know I’m a beauty addict, while my fellow followers know my mother-in-law has a small obsession too. Hers more or less reflects on buying beauty related things for me. She travels a lot, so she brings me stuff from all over the world. In the past few years she became a true beauty expert herself (she has a radar for holy grail products, which she’s proven when singlehandedly picking Rimmel by Kate Moss nude collection in London – read all about it here). Her final stop this year was Korea, a land of beauty. Her mission: to buy a cushion foundation and a few sheet masks. And what she came home with? Three cushion foundations and over 50 sheets masks!
Cushions are a huge trend in Korea and they’ve managed to make their way into European beauty stores as well. Since the offer in our stores is relatively poor, I ordered my boyfriend’s mom to find one for me there. My instructions were to find one either in Etude House or Missha, while she came back with Etude House Precious Mineral Moist Any Cushion (in Light Beige) and Missha BB Cushion (in N21), plus an additional refill (she gave me a hint Santa’s going to bring something else as well). For all of you wondering what a cushion is, let me explain how you use it in a few words: you take a thin, powder puff (similar to beauty blender) and press it into the cushion, which is some sort of sponge soaked in product; tap all around your face, blend it nicely and you’re done. They are easy to use, usually provide light to medium coverage, are easy to reapply during the day and look extremely natural on your face. I’ve already fallen in love with mine.
Another huge beauty trend are sheet masks. My mother-in-law perhaps understood my “a few” as 50, but she said she just couldn’t resist entering makeup stores, since there was one right next to each other. She booked a hotel not knowing it was just in the middle of a “beauty street” – a street located literally in the middle of 100 or more makeup stores (beauty heaven or hell for your bank account, I’m wondering?). I guess we will both be pampering ourselves with Missha, Tony Moly and Etude House during the Holidays. Listening to her Korean beauty shopping experience, I know I have to experience it once myself.